Tuesday, November 15, 2011

Tuesday Tip: LinkedIn

EDIT: LinkedIn has since gotten rid of the social advertising feature due to all the buzz it generated previously. Now, you can still edit your advertising settings, though once you get to step 3 of this post, you'll have to click a new button called "Manage Advertising Preferences" to do so.

Do you have profiles on Facebook and LinkedIn? If so, and like many, you probably differentiate the two, and use Facebook for personal communication, and LinkedIn more for professional and networking opportunities.
Whereas Facebook openly admits to using your personal information to refer you to friends, advertisements, and other marketing incentives, the policy is not so apparent on LinkedIn. In fact, they may be actively using your name and photo in their ads without you realizing it! With the idea of one's own brand and personal image being incredibly important in today's digital age, having your name associated with anything can be a risk. However, there is an option in your profile settings to allow you to disable LinkedIn from using your likeness or information for social advertising purposes.
To change this, follow the steps below:

1. First, login to your profile, and then find the "Settings" option on the right hand side of the screen.

LinkedIn Settings

2. Next,  click the "Account" button.

LinkedIn Shield Icon

3. You'll then see these options become available. Click "Manage Social Advertising".

4. Finally, deselect the checkbox in order to remove your information from being shared. Voila!

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