Friday, March 29, 2013

Why Your Kids Will Want a 2014 Toyota Highlander

2014 Toyota Highlander, Lou Fusz, Spongebob Squarepants, New York Auto Show

Who lives in a pineapple under the sea? Absorbent and yellow...with a new Highlander key?

One of the announcements that came from the New York Auto Show was that the 2014 Toyota Highlander SUV is being built with customer feedback in mind. Specifically, one with Spongebob Squarepants to help better showcase the Highlander as the perfect family vehicle! Toyota group vice president Bill Fay made the statement, saying that a marketing deal will be announced later this year.

While we don't know much yet about how the beloved Nickelodeon character will be involved (a commercial with the Highlander cruising underwater in a bubble? Spongebob jamming out to some "Best Day Ever" and showing kids the Entune entertainment system?) we do know that Toyota is going for a "bigger is better" theme with their new SUV. They've upped the cargo space behind the third row of seating by 34%, added three extra inches to the overall length of the vehicle, and increased seating in the vehicle from seven passengers to eight, thanks to additional seat space in the third row. The automaker also announced that the rear-quarter windows were slightly increased in size, which should help to improve visibility.

2014 Highlander, Cargo space, Sound proof, interior noise

The 2014 Highlander will be powered by either a 2.7-liter four-cylinder engine or a 3.5-liter six-cylinder engine. Those who opt for the V6 will get an upgrade from the old five-speed transmission (seen in the 2013 model) to a new six-speed, that is said to improve acceleration and overall fuel economy.

One of the things that most customers might not know about this new car, which I personally think is a great selling point, is the fact that it's now being built exclusively here in the United States, over in Indiana. Those who might have previously overlooked the car for fear of "not buying American" can finally put that argument to rest.

2014 Toyota Highlander,

Are you excited for the 2014 Highlander? What do you think a commercial with Spongebob will be like?


  1. The Highlander is a great family car and it's hilarious that they used good old Spongebob to help market it. The 2014 version does look great though..

  2. Thanks for your input Mike! I think the 2014 version will do well.

  3. “Who lives in a pineapple under the sea? Absorbent and yellow...with a new Highlander key?” HAHA, this is just so hilarious! At any rate, it's a good marketing strategy to use Spongebob. As a matter of fact, that 2014 Toyota Highlander features an appealing character that will surely attract lots of car aficionados! The only part left that thrills me is how will they ever commercialize this car with an animated character?

  4. Good question! I loved the RAV4 genie ads w/ Kaley Cuoco (from Big Bang Theory) so I'm sure they will find a way for this to work.

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