Thursday, March 8, 2012

Going Green in Geneva

Geneva Motor Show 2012

Feel like traveling? This week kicks off the Geneva Motor Show in Switzerland, and Toyota has some big news to share regarding hydrogen powered vehicles. Their aim? To sell tens of thousands of fuel cell powered vehicles a year by 2020. Didier Leroy, the company's European head of operations, announced it on Tuesday, making Toyota the first major auto manufacturer to publicly commit to the technology.

He discussed the FCV-R, Toyota's newest concept vehicle (which stands for "Fuel Cell Vehicle Reality and Revolution") and their plans to have a hydrogen powered car available by 2015. The car has a range of up to 435 miles, comparable to many current hybrid vehicles and much longer than electric vehicles, all while producing zero emissions.

Toyota FCV-R

There's also a flashy video they released a couple days ago-

The only challenge thus far is the high cost of producing fuel cells, and the lack of hydrogen charging stations across the country. But with Toyota's announcement, that could change. Do you think we'll see a much stronger push for making green technology affordable and accessible? 

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