Friday, March 2, 2012

The Return of "100 Cars for Good"

Last year, Toyota donated 100 cars to 100 different charities and deserving non-profits, who shared stories of how a Toyota vehicle could benefit the work they do for their respective communities. Because the program was wildly popular and a huge success, Toyota has decided to bring the program back again this year!

In 2011, one of the selected charities was Mission: St. Louis, who are only 8 miles down the road from us. Josh Wilson, the executive director, ultimately decided on a Tundra truck for his organization, and chose Lou Fusz Toyota as the dealership he wanted to receive the vehicle from. When we learned that Mission: St. Louis was also gearing up for their Affordable Christmas program at the time, we decided to have a toy drive on their behalf. In the end, they were able to leave with a new Tundra AND a truck bed full of toys!

Mission St Louis Tundra

Now, we're hoping to be able to have another great non-profit drive a Toyota off of the Lou Fusz Toyota lot. If you know a deserving organization, have them apply to be part of the program! The initiative is going on around the country too, so wherever you are located, you can ask a non-profit to tell Toyota how a new vehicle could benefit their efforts. Mission: St. Louis made this great video when they were trying to win last Spring:

Entries for the program are accepted starting March 12 via the 100 Cars for Good Facebook page, and will continue to do so for two weeks, until 5,000 applications have been received. Then, 500 finalists will be chosen, and winners will be determined based on votes. For official rules and details, see the Toyota press release.

What non-profits do you support in your neighborhood? How would you want them to utilize a new Toyota vehicle?

1 comment:

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