Friday, June 29, 2012

2013 Avalon: Toyota's Newest Green Machine

Toyota is ready to celebrate. After all, it's been announced that they've retained the top spot as the "greenest global brand" in a 2012 study by marketing group Interbrand. Would you be surprised that the strength of their efforts lies primarily on the popularity of their hybrid vehicles, thanks in part to the Prius? No? Ok, moving on.

While they've certainly been known for their efforts in sustainability and lowering carbon dioxide emissions, Toyota has also been a pioneer in producing some of the most efficient hybrids on the market. They've helped to urge other automakers to follow suit by focusing on efficiency rather than size or power. When you consider some of the challenges they've faced over the past year, such as rebuilding their reputation after enduring a massive earthquake that affected vehicle availability worldwide, their old slogan "moving forward" is a great reminder of overcoming challenges.

Now, Toyota is looking to give a makeover and a green treatment to another vehicle in their lineup: the 2013 Avalon.

The 2013 Avalon was engineered at the Toyota Technical Center in Ann Arbor, Michigan, and will be made at the same manufacturing plant in Georgetown, Kentucky, where the Camry is produced.

First introduced at the New York Auto Show earlier in the spring, this large sedan in the Toyota family will be offered in a V6 version as well as a hybrid. The hybrid will get a combined EPA rating of 40 miles to the gallon in both city and highway driving. It will also be able to travel at speeds of up to 25 MPH on electric power alone! The Avalon features three different driving modes (Eco, Sport, and EV), that allow the driver to alter the performance of the vehicle to their specific preference. What else is new about the 2013 Avalon? About a hundred pounds (not a fat joke, I promise!)
In redesigning the vehicle, Toyota researched ways to make the vehicle lighter and more efficient. What's interesting is that this is not something you typically see on full sized cars, so shedding the extra weight actually helped the vehicle to be made into a hybrid.

Are you excited for the 2013 Avalon? What car in Toyota's lineup would you like to see get the hybrid treatment? Leave me a comment below or tweet to @LouFuszToyota !

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