Friday, October 12, 2012

The Most Popular Car Color Is...

If someone asked me what I thought the most desirable color on a car was, I'd say red. Wouldn't you? It's fast. Energetic. Associated with flashy cars and being noticed. But does everyone end up with "Firestorm Red" or "Barcelona Red Metallic" on their ride? Nope, and that's why it's not the most popular.

Gray Prius, White most popular car color, PPG color studyInstead, many car buyers settle for something more modest while they save up for (or rather just dream about) their ideal vehicle.What is the modest car owner's color of choice? White. That's right, white. The color that is devoid of color!

Automobile paint manufacturer PPG conducted a study and found that white was the most popular color, with 21% of car buyers opting for it. Black came in at second with 19%, and silver was third with 16%. The study was also conducted back in 2004, with similar findings. In other words, no love for the quirky yellow or green cars out there (green is one of the least popular colors- only 1 in 50 people are likely to have a green vehicle)!

Perhaps the biggest reason for the popularity of white and black is the fact that the average car buyer doesn't care as much- prioritizing color is most important for buyers considering sports cars, SUV's, and higher end luxury vehicles. 

The most interesting thing about this study? According to PPG representative Jane E. Harrington, "Color is one of the first characteristics noticed in product design, and it is increasingly being used in everyday items, from cell phones to large appliances, based largely on automotive trends."

In other words, if the automotive industry was being compared to the fashion world, it's practically New York City as far as spotting and creating consumer product color trends! 

So...what color is your car? 


24 comments:

  1. Mine is black.I like it.I'm attracted to cars with black color.

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  2. Just like clothing...black always looks good!

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  3. this is such a nice and useful information for us...i appreciate urs word........wedding cars

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  4. True, car colours are not really the top priority for some buyers. But unlike colours, car insurance packages should be prioritised next to the performance and brand of the vehicle.

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  5. This is true! Insurance can vary a lot. Thanks for your comment.

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  6. The most popular color of car are White, Black, Silver... But here is my favourite is Black .

    Cheap Car Transport

    Thank You

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  7. If I was ever unsure about what color to go with, I'd fall back on black. You can't go wrong!

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  8. Thank you Theodore! I post every Friday.

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  9. This one is very nicely written and it contains many useful facts. I am happy to find your distinguished way of writing the post. Now you make it easy for me to understand and implement. Thanks for sharing with us. car buyers

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  10. True on the prioritizing of colour on your vehicle insurance.But black on its own for your vehicle is a nightmare when it comes to maintaining of scratches...

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  11. Black definitely picks up dirt and scratches!

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  12. Keep it up.I would state that you possess lots of understanding on this subject and you wrote outstanding.car buyers

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  13. That's an interesting post. It was worth visiting your blog. Hope to visit again.car buyers

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  14. Replies
    1. red is only good on ferrari's

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  15. I've seen progression in every post. Your newer posts are simply wonderful compared to your posts in the past. Keep up the good work.

    we buy cars

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  16. Yip, stay away form black! unless if you like washing your car everyday!

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  17. Red is the best, looks good on any car.

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  18. i dont like toyotas

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