Tetris + Toyota

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Got a smartphone? Chances are, you've probably downloaded at least one game onto it at some point. Whether it's Candy Crush (the lunch break office favorite among our administrative staff!),Words with Friends, or something else, we all love a good way to kill a few minutes of time, especially if it's portable. The great part about these games is being able to play and compare our scores with people of all ages and backgrounds from around the world. Consider these interesting stats: 57% of people play mobile games every day, and 17% of those gamers happen to be aged 65 and up, according to a study by PopSci!

If you like to get your gaming fix in, you're probably familiar with Tetris, regarded as one of the most classic puzzle games of all time. It's been around since 1984 and there have been countless variations of it, including EA's latest "Tetris Blitz", which lets you play quick two-minute games that feature unique power-ups. 

Since Tetris is so well known though, how do you make it a little more exciting? Inject some Toyota! To celebrate the launch of the 2014 Corolla, Toyota has partnered up with EA to feature the vehicle as an exclusive prize you can earn as an in-game power-up. Activate the Corolla, and it zooms across the screen and clears a few lines of blocks for you!

We like the direction Toyota has been taking with these promotions as well as their latest commercial showing the Corolla evolving with music throughout the years. What do you think? Have you tried out the Tetris Blitz game?