Got a smartphone? Chances are, you've probably downloaded at least one game onto it at some point. Whether it's Candy Crush (the lunch break office favorite among our administrative staff!),Words with Friends, or something else, we all love a good way to kill a few minutes of time, especially if it's portable. The great part about these games is being able to play and compare our scores with people of all ages and backgrounds from around the world. Consider these interesting stats: 57% of people play mobile games every day, and 17% of those gamers happen to be aged 65 and up, according to a study by PopSci!
If you like to get your gaming fix in, you're probably familiar with Tetris, regarded as one of the most classic puzzle games of all time. It's been around since 1984 and there have been countless variations of it, including EA's latest "Tetris Blitz", which lets you play quick two-minute games that feature unique power-ups.
Since Tetris is so well known though, how do you make it a little more exciting? Inject some Toyota! To celebrate the launch of the 2014 Corolla, Toyota has partnered up with EA to feature the vehicle as an exclusive prize you can earn as an in-game power-up. Activate the Corolla, and it zooms across the screen and clears a few lines of blocks for you!
We like the direction Toyota has been taking with these promotions as well as their latest commercial showing the Corolla evolving with music throughout the years. What do you think? Have you tried out the Tetris Blitz game?
What goes together better than peanut butter and jelly, gear heads and fast cars, or warm weather and baseball? As popular as all these things are, they're trumped by teenage girls and smartphones. According to a study done by Huffington Post in 2012, the average 12-17 year old girl sends 100 texts a day! When you also consider the fact that roughly 58 percent of teenagers own a smartphone, it's no surprise that so many awareness and safety campaigns of late have been focused on the arch enemy of every parent out there, distracted driving. Whether it's getting behind the wheel while tired, eating, or texting, Toyota is one of the automakers that has been active in trying to get young people to make a conscious effort to drive more safely.
One of the recent campaigns they put forth was a partnership with Discovery Education in the form of a contest for teen drivers to help create awareness for driving while texting. While the deadline for that ended in February, Toyota has already launched their next youth program with Teen Vogue magazine. This new initiative- to get young female drivers and their parents to "be safe, be fabulous, and arrive in style" involves signing a pledge online together and submitting a photo.
Some of the pledge guidelines include "I will never ride in a car with someone who has been drinking" and "I will not participate in any behavior that makes me look away from the road or distracts me from driving".
It's nice that Toyota is getting parents involved with this, as often times kids can be influenced by bad driving habits of the ones they learn to drive from.
So, what can you win for taking the pledge? One person will be chosen at random each month through December, and get:
A trip to New York City for a professional photo shoot
A tour of the Teen Vogue offices
$1000 shopping spree
Name recognition by Teen Vogue and Toyota as a "role model" for safe driving.
For more information and to enter, visit the Arrive in Style site. Is this something your teenage daughter would be interested in? Or do you think Toyota should use a different idea to promote safe driving in the form of a contest? Share your thoughts below!
