Showing posts with label Toyota. Show all posts
Showing posts with label Toyota. Show all posts

Friday, April 5, 2013

Toyota and Teen Vogue Partner Up for Teen Safe Driving Contest

Teen Vogue, Arrive in Style, Toyota Safe Driving, Teen Driving, Texting and driving safety


What goes together better than peanut butter and jelly, gear heads and fast cars, or warm weather and baseball? As popular as all these things are, they're trumped by teenage girls and smartphones. According to a study done by Huffington Post in 2012, the average 12-17 year old girl sends 100 texts a day! When you also consider the fact that roughly 58 percent of teenagers own a smartphone, it's no surprise that so many awareness and safety campaigns of late have been focused on the arch enemy of every parent out there, distracted driving. Whether it's getting behind the wheel while tired, eating, or texting, Toyota is one of the automakers that has been active in trying to get young people to make a conscious effort to drive more safely.

Toyota, Prius C, IIHS Top Safety Pick, Hybrid car



One of the recent campaigns they put forth was a partnership with Discovery Education in the form of a contest for teen drivers to help create awareness for driving while texting. While the deadline for that ended in February, Toyota has already launched their next youth program with Teen Vogue magazine. This new initiative- to get young female drivers and their parents to "be safe, be fabulous, and arrive in style" involves signing a pledge online together and submitting a photo.

Some of the pledge guidelines include "I will never ride in a car with someone who has been drinking" and "I will not participate in any behavior that makes me look away from the road or distracts me from driving".
It's nice that Toyota is getting parents involved with this, as often times kids can be influenced by bad driving habits of the ones they learn to drive from.

So, what can you win for taking the pledge? One person will be chosen at random each month through December, and get:

  • A trip to New York City for a professional photo shoot
  • A tour of the Teen Vogue offices
  • $1000 shopping spree
  • Name recognition by Teen Vogue and Toyota as a "role model" for safe driving.



For more information and to enter, visit the Arrive in Style site. Is this something your teenage daughter would be interested in? Or do you think Toyota should use a different idea to promote safe driving in the form of a contest? Share your thoughts below!

Friday, February 22, 2013

5 hybrids with the best MPG in 2013

Gas prices, meme, empty wallet


I read an article online about gas prices, and in the comments section, a lady was reminiscing about when it only cost $1.50 a gallon. Could you imagine filling your tank up for less than twenty bucks? It almost seems like ancient history (and in fact, 2003 was the last time gas was round $1.59/gallon).

With prices dancing near the four dollar mark, now is certainly not the best time to own a gas guzzler, especially if the car you're driving is your daily vehicle that has to travel 40 or more miles round trip in a day. So what do you do if you want to get the absolute best efficiency possible out of your car? Consider switching to a hybrid.

The technology for all electric (also called "Plug-in") vehicles is still quite a ways off when it comes to achieving good mileage on a single battery charge, leaving hybrid vehicles as the most accessible choice. Whether you need something compact, or prefer a roomy and spacious ride, there's a hybrid for your needs!

Here are the five most efficient hybrids currently available, with most priced under $30K:

1. 2013 Toyota Prius C - 50 combined mpg (53 city/46 hwy)
2013 Toyota Prius C


This is Toyota's most efficient Prius on the market. It's smaller and lighter than the original Prius, with a body style similar to that of a Toyota Yaris. The base model of the Prius C is priced just over $19,000, making it the most affordable hybrid on the market.

2. 2013 Toyota Prius - 50 combined mpg (51 city/48 hwy)
2013 Toyota Prius
Toyota's flagship hybrid, the original model Prius continues to remain on top, only beaten out slightly by its smaller cousin. The Prius is known for it's unique look and incredibly quiet driving experience. Compared to the C, it's slightly better for long trips on the highway, but not as efficient in traffic. The 2013 "Two" model is available for around $25,289.

3. 2013 Lincoln MKZ Hybrid - 45 mpg (45 city, 45 hwy)

2013 Lincoln MKZ Hybrid


Who would have ever guessed a luxury brand like Lincoln would have one of the more efficient cars on the market? The MKZ is priced around $36,800 and has a stylish exterior.

4. 2013 Volkswagen Jetta Hybrid - 45 mpg (42 city, 48 hwy)
2013 Volkswagen Jetta Hybrid
The Jetta Hybrid is Volkswagen's second hybrid sold in the U.S., and the German automaker is trying hard to move away from being only known for selling efficient diesel vehicles. The Jetta Hybrid features a turbocharged engine and outputs 170 HP with a price tag of around $24,995.

5. 2013 Honda Insight - 42 mpg (41 city, 44 hwy)

2013 Honda Insight

The Insight gets praise for being one of the cheapest hybrids available, with a starting cost of around $18,600 for the most basic model. While the MPG numbers aren't as high as the Prius or Prius C in terms of  it's still a practical choice.


Do you drive any of these vehicles? What are your impressions of them? 

Friday, February 15, 2013

Making every second count with Scion

Should a car brand be "one size fits all", or is it better to find your audience and focus on relating to them? You want to be able to please everyone, but realistically, it doesn't always happen. For Scion, the answer has been clear- ever since their inception in 2002, the brand has been the sportier and edgier offshoot of Toyota, aimed toward those who enjoy being a bit more experimental and adventurous with their choice in vehicles (and lifestyle). Look no further than the micro sized iQ to see their philosophy in action.

To better convey this notion, Scion decided to create a series of short documentaries focusing on five different entrepreneurs and the lives they lead. They were each given a video camera and a Scion vehicle for two weeks, and told to just film everything. The finished result features a three minute glimpse into the thoughts of a chef, a music promoter, a bicycling advocate, a filmmaker/web personality, and a food truck owner. They were all directed by Doug Pray, and I have to say, he did a great job telling everyone's story in such a short window of time.

You can check out the videos below-

Chef and food activist Bryant Terry talks sustainability and the iQ



Music promoter Travis Hayes Busse in the tC


Cycling enthusiast and bike shop owner Danny Farahirad drives the xB 


 Filmmaker Levi Maestro drives the FR-S and talks about how he turned passion into career


Food truck owner Lisa Nativo on the xD and following her dreams




Which video is your favorite? Do you think Scion resonates with a certain kind of person? Or do you have a Scion vehicle of your own that you've customized? Share us your thoughts!

Friday, November 23, 2012

Another Reason to be Thankful For Owning a Prius

Prius, Prius Theft, NCIB, Hybrid vehicles


What are the reasons people tend to buy hybrid vehicles? For some, it's a personal effort to be "greener" and help play a role in reducing carbon emissions worldwide. There's also that desire to be on the cusp of technology and to drive the newest and latest innovations that go into the entertainment features and design of a hybrid. For others, it's the fact that the Prius is built to handle long drives, with gas mileages that can travel ridiculous distances. Take for example this Prius C that went on a 437 mile trip with just a 9.5 gallon tank.

Well, you can now add another factor to the list of reasons why someone might choose a Prius. According to the National Crime Insurance Bureau, the Prius has a much lower theft rate than many other vehicles, despite being one of the most popular on the road. It also has one of the highest recovery rates, with 96.7% of Prius vehicles being returned to owners. Either thieves don't know what to do when they attempt to steal one, or they really just don't like super efficient vehicles (after all, if you're committing grand theft auto, you're probably not caring about how good of gas mileage you're getting. And let's be honest- a Prius is definitely not the fastest vehicle for going 0-60 out there!)

Perhaps there's a better reason. John Abounader, executive director of the International Association of Auto Theft Investigators, says in a Bloomberg interview that “It’s a one-model car; the parts on it won’t fit anything else but a Prius. If you use a Camry, for instance, the engine might fit in another car. On a Prius, the engine is so different because they’re hybrid.”

The average rate of theft for 2008-2010 model vehicles is one in 78. For Prius models, it's one in 606. If we do the math, that's approximately an eight times greater likelihood of having your vehicle stolen if it's not a Prius!




Tuesday, June 26, 2012

A Double Dose of Charity

The longer I tweet, post Facebook status updates, and blog, the more I seem to be slowly discovering and getting involved with the St. Louis community. Doing so has truly been one of the highlights of my job thus far.

In the past month, I rounded up several of my fellow Lou Fusz employees to take part in the Epilepsy Foundation's Seize the Day race. We had agreed to be a company sponsor for the event after meeting Becky and Deane, the ladies in charge of organizing the event. Seeing their grandson Cameron, who has epilepsy, really touched us, and motivated us to get involved. It was then that I thought to myself, "why not take it one step further?" 
I lent my knowledge and social media prowess to the gals and helped them in raising awareness. In the end, the race generated over $60,000, and I'm happy to report that all of our staff managed to finish the 3.1 mile trek through Kirkwood! Even more amazing, some of the guys immediately showered and went straight to work after the race (I on the other hand, hung around to meet Fred Bird and drink as much bottled water as I could).

Team Fusz, about 5 minutes before the ran began. Pat decided to show off the guns and forgo the race shirt...

The day before the race, another non-profit, Haven House St. Louis, asked for our help in generating votes for their entry in Toyota's 100 Cars for Good program. If you've never heard of the program, it's a great initiative on Toyota's part. They ask non-profits around the country to nominate themselves each year, and have the public vote on which groups should receive a Toyota vehicle to benefit their cause. I rallied around our office (and on our social sites, of course) to garner as many votes as possible. In the end, Haven House was declared a winner! I'm looking forward to seeing how the Toyota Sienna Mobility they chose will impact their ability to provide reliable, safe transportation for the people they help.







So what's next? Only time will tell. But I'm always looking for great opportunities to present to my GM, ones that show support for great causes in St. Louis or even in the community. If you know of such one, you're more than welcome to reach out to me and share your story. Follow me on Twitter at @Erocdotusa or @LouFuszToyota

Tuesday, June 5, 2012

Spotted: Toyota in Japan


As some of you may know, I recently traveled to Japan! After spending a week in Tokyo and Osaka, I'm happy to say that it's one of the best trips I've ever made. While there, I ate as much sushi and ramen as possible, walked through some of the most crowded streets and subway stations ever, and came across an exhibition of Toyota vehicles. Seeing the Toyota cars was great and a nice reminder of how crazily popular the brand is in it's home country- especially considering the fact that wherever I went, I'd easily spot a Toyota Prius in traffic. The Japanese love all things technological, efficient, and/or just plain crazy. That might explain why there was a giant robot standing outside one of the buildings near where all the action was going down!

Scroll down to view the photos and see for yourself.





The exhibition was huge. This projector was showing off clips from CEO Akio Toyoda.




This nifty map had a guide of some of the attractions- sadly, I couldn't find the iReal


The PHV- Prius Plugin Hybrid. Excited for this to become available in the states!


One of the nicest looking Prii I've ever seen.



And right next to it, the Aqua (Prius C) version.




 


Toyota's first sports car in over a decade, the GT-86- otherwise known as the Scion FR-S!



A Habañero Aqua. Does that make sense? If you're in Japan, then sure!



Another view of the exhibit floor. 




The giant Gundam robot in question. There was a small area around it that once had grass, but had been completely erased and turned into a field of dirt and dust from all the foot traffic coming to see this guy.



All in all, the trip was amazing, and it was great to see just how passionate the Japanese are about vehicle performance, as well as design. Would I go back? You bet. I should probably brush up on my kanji reading abilities first, though. The one thing I memorized during the trip was the symbols for Osaka, because it looks like the Eiffel Tower + the letters "BFX"!

大阪 



Friday, February 10, 2012

Gamification: Does it Have a Place in the Automotive World?


Earning achievements for tasks


Unlocking achievements, badges, perks, comparing your score with your friends...all of these are concepts of gamification, which is slowly creeping its way into every aspect of our lives.
I can attest to the addictive nature of it, seeing as how I use FourSquare constantly. Every time I check in to a new restaurant or public place, my phone tells me how many virtual "points" I've earned, and how I stack up to my friends who are also on the site. What does that make me want to do? Why, visit more places to beat my friends of course!

As consumers, we already see some examples of gamification already, when it pertains to the automotive world. Ever get a flyer in the mail from a dealership that has a scratch off sheet, or a key attached that could possibly unlock the door of a new car that you can win? Those are both examples, albeit on the sales side of things. However, more and more companies are using gamification to make doing what we often assume are mundane or repetitive tasks more fun. Thinking about this gave me an idea- could the concept of it be used in the car world as an educational device to help make better drivers out of everyone?

Imagine the following hypothetical scenarios:

A. You're driving a new Toyota and the Entune display has an option to show you how efficient you're driving. It is able to record how much MPG you're getting, and measure how often you are slamming the brakes or accelerating too fast (resulting in decreased fuel efficiency). Then, it takes the data collected from you and awards you points for driving your car optimally. You could unlock badges such as the "Green Machine" for driving, say,  X amount of miles without having to fuel up your car. Or you could get points for utilizing other hypermiling techniques. The system can compare how well you're driving with your friends or other strangers across the country, giving you a sense of friendly competition.
Best of all, the virtual points you earn could then be used as some sort of virtual currency, perhaps allowing you to save a bit of money on getting your vehicle serviced in the future, or go towards a donation to charity.

B. What if traffic cameras instead turned into a speeding ticket lottery? Where abiding by  the law could earn you a bonus that those who break the law would have to pay. This would give drivers the incentive to slow down and create less accidents as a result of positive reinforcement. The stipulation could be that every driver who doesn't get a traffic violation during the year gets an entry, and there can be one or multiple winners drawn who get a percentage of the revenue generated.

Do you think the trend of gamification should spread into more aspects of our lives?

Tuesday, January 24, 2012

A Quick Glance: the Prius C vs Honda Insight




Prius C vs Insight


The two big contenders for consumers who are looking to get the most bang for their buck out of a hybrid vehicle this year are the Toyota Prius C and the Honda Insight. The Insight has been available since Fall 2011, while the Prius C is Toyota's newest, smaller version of the Prius family. So how do they stack up? I've compiled a list of specifications from around the internet, so you can see the comparisons yourself. Note: The Prius C is offered in four different grades, ranging from the base "1" model to the fully equipped "4", which offers features like heated seats, alloy wheels, and fog lamps.


Specs:Toyota Prius CHonda Insight
Price:$18,950 ("1")- $23,230 ("4")$18,350(base) $21,815 (EX)
MPG:53 (city) 46 (highway)41 (city) 44 (highway)
Navigation System:Entune (optional)Nav system available on EX model only
Weight:2500 lbs 2,747 lbs
Length:157.3'' 172.3''
Cargo Volume:17.1 cubic feet15.9 cubic feet
Passenger Volume:87.4 cubic feet85 cubic feet
Engine:1.5L1.3L
HP:9998
Bluetooth availability:YesEX only
Audio:4 speakers (6 w/ Entune system)2 speakers (6 w/ EX model)
Remote Keyless Entry:Yes (SmartKey system- available on "3" and "4")Not keyless
Steering Wheel Mounted Controls:YesYes
Airbags:96
Release date:Available nowAvailable now

As you can see, both models are quite similar, though Toyota takes the edge with an improved fuel economy and a base model with more entertainment and safety features. And if customization's your thing, the Prius C is available in nine different colors: Habanero, Moonglow, Summer Rain Metallic, Blue Streak Metallic, Absolutely Red, Black Sand Pearl, Magnetic Gray Metallic, Classic Silver Metallic, and Super White.

What features of a hybrid vehicle are you most interested in?

Tuesday, December 27, 2011

Tuesday Tip: 5 Ways to Maximize Your Mileage


Heard of hypermiling? It's the process of using every tip, trick, and technique available to maximize the fuel efficiency of your vehicle. There are enthusiasts out there who take it to the extreme, finding any way possible to see gains in their fuel MPG. Take for example, in 2008, when a driver hit 136 MPG in his Toyota Prius II, during the World Fuel Economy Championships in Elkhart, Indiana.

While the methods used to hit that number involve perfect road conditions and extreme modifications (such as over-inflating tires to potentially unsafe levels), there are still simple solutions you can take to get the best mileage out of your car, and save money on fuel costs each year. Check out our five tips below:

Prius




1. Coasting
Drivers hit the brakes 10 to 25% more of the time than they need to, when they could be coasting instead! Coasting is the process of lifting your foot off of the accelerator and allowing your vehicle to slow decelerate, without actually hitting your brakes. The best way to take advantage of this is to give yourself plenty of distance between the vehicle in front of you, approximately a two second buffer. When the vehicle in front starts to brake, you can coast to slow down, which will reduce the amount of energy required to start accelerating again.

2. Minimize idling
What kind of MPG do you get while idling? If you guessed zero, you'd be correct! The longer your car sits still doing nothing, the more fuel you'll burn. If you see a red light ahead, start coasting in advance so that you aren't just driving up to the light and then braking to a stop. You want to control the amount of braking that is used to regenerate energy to the batteries. Also, by going easy on the brakes, there is a chance the red light will simply turn green by the time you get to it!

3. Drive within 5 mph of the posted speed limit
Not only will this tip improve your gas mileage, it will also reduce the chance you'll have trouble with law enforcement! Generally, driving between 55-60 mph tends to be the sweet spot for the best highway gas mileage. Faster speeds (70+) increase aerodynamic drag, forcing your car to burn more gasoline in order to compensate for the added resistance. According to the Department of Energy, driving at 80 mph is equivalent to adding roughly .80/gallon to the price of your fuel versus driving at 60 mph!

4. Slowly accelerate from a complete stop
Driving a vehicle with an automatic transmission? When the light turns green, or you finish coming to a halt at a stop sign, give your car a second to start naturally accelerating (without you touching the gas pedal). It takes more energy for an object that is not in motion to gain energy, whereas an object already in motion will have an easier time gaining speed. Just remember to not try this tip if you're already stopped on a hill.

5. Don't overdo it on AC and defrost
The heater in your car works by redirecting heat produced by the engine that would have normally just been sent to your radiator. Using it won't have a noticeable affect on your mileage. However, when it's hot outside, running the air conditioner does require fuel, and can impact your mileage by 10-20% depending on the age and make of your car. Don't give up your air conditioning entirely, but just don't blast it on the "MAX" setting constantly, and you should be fine.
Keep in mind that during winter, the defrost on your car also requires energy. This is because the AC compressor runs simultaneously with your car's heater to remove moisture from the air. Use the defrost sparingly rather than leaving it on constantly, and you'll help improve your car's fuel efficiency.

What other tips and techniques do you utilize to get better MPG out of your car?