To better convey this notion, Scion decided to create a series of short documentaries focusing on five different entrepreneurs and the lives they lead. They were each given a video camera and a Scion vehicle for two weeks, and told to just film everything. The finished result features a three minute glimpse into the thoughts of a chef, a music promoter, a bicycling advocate, a filmmaker/web personality, and a food truck owner. They were all directed by Doug Pray, and I have to say, he did a great job telling everyone's story in such a short window of time.
You can check out the videos below-
Chef and food activist Bryant Terry talks sustainability and the iQ
Music promoter Travis Hayes Busse in the tC
Cycling enthusiast and bike shop owner Danny Farahirad drives the xB
Filmmaker Levi Maestro drives the FR-S and talks about how he turned passion into career
Food truck owner Lisa Nativo on the xD and following her dreams
Which video is your favorite? Do you think Scion resonates with a certain kind of person? Or do you have a Scion vehicle of your own that you've customized? Share us your thoughts!