Caffeine and iQ: the Perfect Combo

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Who is Jason Bowes? A crafty entrepreneur out of the United Kingdom who's taking the idea of mobile business to a new level! Now, we're all familiar with food trucks, those delicious meals on wheels that have been getting more and more popular the past few years. The variety of food trucks that have popped up are astounding. You can get everything from Korean tacos to specialty cupcakes these days, and just about every city across the country has been seeing an increase in trucks, even in my hometown of St. Louis!
But what about a nice hot espresso? Can there be such a thing as a beverage vehicle? Jason saw this opportunity and decided to build his own coffee company...using a Scion iQ!

How'd he end up choosing the iQ, which is known as the Toyota iQ overseas? In an interview with the Toyota.co.uk blog, he said: "What’s great about the iQ is that even though it’s small, it easily carries everything I need. I carry a table and sign on the roof rails, and the coffee beans, cups, the chiller for the milk, the sugar, hot chocolate, cutlery and till all fit around the coffee machine or on the passenger seat."

With help from his dad, they installed the coffee machine by building a frame in place of the rear seats of the vehicle. It took quite some time (nearly a month) but Jason says that the design of the Coffee2Go car has gotten a great response since he launched it, and that he's been booked multiple times for events already. Plus, despite the weight of the machine and all the equipment, he still gets great gas mileage, since the iQ is one of the most efficient non-hybrid vehicles out there, with a EPA rated 37 MPG.

You can see the iQ coffee car in action below-

Would you like to see a portable pick-me-up service like this in your town? Or does a similar one exist? Leave a comment below with your thoughts!

Making every second count with Scion

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Should a car brand be "one size fits all", or is it better to find your audience and focus on relating to them? You want to be able to please everyone, but realistically, it doesn't always happen. For Scion, the answer has been clear- ever since their inception in 2002, the brand has been the sportier and edgier offshoot of Toyota, aimed toward those who enjoy being a bit more experimental and adventurous with their choice in vehicles (and lifestyle). Look no further than the micro sized iQ to see their philosophy in action.

To better convey this notion, Scion decided to create a series of short documentaries focusing on five different entrepreneurs and the lives they lead. They were each given a video camera and a Scion vehicle for two weeks, and told to just film everything. The finished result features a three minute glimpse into the thoughts of a chef, a music promoter, a bicycling advocate, a filmmaker/web personality, and a food truck owner. They were all directed by Doug Pray, and I have to say, he did a great job telling everyone's story in such a short window of time.

You can check out the videos below-

Chef and food activist Bryant Terry talks sustainability and the iQ

Music promoter Travis Hayes Busse in the tC

Cycling enthusiast and bike shop owner Danny Farahirad drives the xB 

 Filmmaker Levi Maestro drives the FR-S and talks about how he turned passion into career

Food truck owner Lisa Nativo on the xD and following her dreams

Which video is your favorite? Do you think Scion resonates with a certain kind of person? Or do you have a Scion vehicle of your own that you've customized? Share us your thoughts!