Friday, April 26, 2013

2014 4Runner- Why Tease When You Can Also Inform?

When automakers want to drop the hint about their new car, they usually provide teaser photos to the public, where a tiny section of the vehicle is photographed so as to only give away a glimpse of it. You know the kind- they're usually a close up shot of the grille, or a headlight. I'll go out on the record and say I'm not the biggest fan of those (or maybe my imagination is just lacking!)

Need an example? Here you go:

Toyota 4Runner, 2014 4Runner, Preview

In other cases, automakers might leak so-called "spy shots" where the vehicle is seen outside during a road test while covered up with protective material.

Toyota could have certainly gone with either option in previewing the new 2014 4Runner, but they decided to mix it up a bit in hyping us for their next SUV. In addition to the teaser photos, they also made an infographic! I like the idea- get us excited for something new by highlighting the vehicle's past achievements.

4Runner Infographic, Toyota

What do we know so far about the new 4Runner? The 2014 version will be a face lift of the fifth generation mid-size Toyota SUV. It will feature more aggressive looking front headlights and tail lamps, going with Toyota's recent trend of giving their vehicles a more sleek and stylish appearance (just take a look at the redesigned Avalon for further proof).

The official reveal of the 4Runner happens at the StageCoach Music Festival in Indio, California, which will coincidentally be the first-ever major vehicle reveal at a large concert!

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