Friday, April 5, 2013

Toyota and Teen Vogue Partner Up for Teen Safe Driving Contest

Teen Vogue, Arrive in Style, Toyota Safe Driving, Teen Driving, Texting and driving safety

What goes together better than peanut butter and jelly, gear heads and fast cars, or warm weather and baseball? As popular as all these things are, they're trumped by teenage girls and smartphones. According to a study done by Huffington Post in 2012, the average 12-17 year old girl sends 100 texts a day! When you also consider the fact that roughly 58 percent of teenagers own a smartphone, it's no surprise that so many awareness and safety campaigns of late have been focused on the arch enemy of every parent out there, distracted driving. Whether it's getting behind the wheel while tired, eating, or texting, Toyota is one of the automakers that has been active in trying to get young people to make a conscious effort to drive more safely.

Toyota, Prius C, IIHS Top Safety Pick, Hybrid car

One of the recent campaigns they put forth was a partnership with Discovery Education in the form of a contest for teen drivers to help create awareness for driving while texting. While the deadline for that ended in February, Toyota has already launched their next youth program with Teen Vogue magazine. This new initiative- to get young female drivers and their parents to "be safe, be fabulous, and arrive in style" involves signing a pledge online together and submitting a photo.

Some of the pledge guidelines include "I will never ride in a car with someone who has been drinking" and "I will not participate in any behavior that makes me look away from the road or distracts me from driving".
It's nice that Toyota is getting parents involved with this, as often times kids can be influenced by bad driving habits of the ones they learn to drive from.

So, what can you win for taking the pledge? One person will be chosen at random each month through December, and get:

  • A trip to New York City for a professional photo shoot
  • A tour of the Teen Vogue offices
  • $1000 shopping spree
  • Name recognition by Teen Vogue and Toyota as a "role model" for safe driving.

For more information and to enter, visit the Arrive in Style site. Is this something your teenage daughter would be interested in? Or do you think Toyota should use a different idea to promote safe driving in the form of a contest? Share your thoughts below!

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